Monday, May 02, 2005

Clarity Acquires European Display Products Manufacturer Synelec

Fresh on the heels of the acquisition of CoolSign -- rAVe Pro – sources tell rAVe that Clarity continues its acquisition mode, this time acquiring one of Europe’s premier manufacturer/marketers of rear projection systems, Synelec. The France-based Synelec, which has offices in Paris, Rome and Shanghai, adds about $30 million in revenues to Clarity, and brings the total number of Clarity employees from 115 to 185.

“Clarity is ranked number one in North America while Synelec is big in Europe, and big in markets where Clarity isn’t, such as telecommunications and utilities. In Europe, Clarity was focused on broadcast and transportation,” says Lisa Duckett, Clarity’s director of marketing communications. “As a result, we didn’t run into them much in Europe.”

Duckett says Synelec will maintain their brand and will continue to sell bundled digital signage systems as they have been.

“The Synelec distribution channel is strong, so everything will remain the same and that goes for Clarity, too. We won’t be bringing their processor to North America,” says Duckett. “But later, we might look for synergies in incorporating the product lines.”

Synelec was a publicly traded company that filed for bankruptcy protection last year. The company had a North American presence but that will be shut down in favor of focusing on Synelec’s other markets.

The purchase adds over 1,200 display system installations to the Clarity portfolio, which includes such high-profile installations as the NASDAQ in New York, Madrid Metro in Spain, SNCF Railway in France and NTT DoCoMo in Japan.

Clarity plans to maintain Synelec technical and sales offices and intends to retain a majority of the Synelec team including Gil Souviron, who becomes a Clarity employee with responsibility of continuing to oversee the European operations.

Clarity will now have offices in the regions mentioned above in addition to Clarity’s offices in the Netherlands and the United Kingdom. It will maintain Clarity company headquarters near Portland, Ore.

If there was any doubt which direction the digital signage market was moving, there is none now. Whichever way Clarity moves, the market is now going. The acquisition is BIG and will help them a great deal internationally – it’s a good move for them.


Anonymous Anonymous said...

How does this acquisition shed any light on the "direction" that digital signage (presumably you meant the DS industry) is taking? All I see is one hardware company acquiring another for technology and customer base.

7:12 AM  

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