Monday, June 06, 2005

rAVe Europe Announced

rAVe EUROPE: Finally a new email newsletter in Europe to address the ProAV and Home Theater distribution channelsl

May 24, 2005 -- Brussels -- Kayye Consulting & The Distribution Channel jointly announce a ProAV industry newsletter for system integrators throughout all of EMEA--

Beginning in June, from the show floor of InfoComm, Kayye Consulting, Inc. and The Distribution Channel will launch a high quality email newsletter (eNewsletter) addressing news, analysis and issues essential for ProAV and Home Theater distribution channels.

The semi-monthly newsletter, rAVe Europe, will be available in HTML and offered free of charge to qualified system integrators across Europe, Middle East & Africa (EMEA).

rAVe Europe will distinguish itself in several ways. rAVe Europe will build on the success of the three-year-old rAVe eNewsletters distributed to the American and Asian markets. Unique to rAVe newsletters is that they are focused strictly on the interests of the ProAV and Home Theater distribution channels rather than on end-users.

In addition to reporting the news vital to European system integrators, rAVe Europe will interpret the news in terms of channel significance with insight and opinions offered by analysts of both Kayye Consulting and The Distribution Channel.

"Gary has insight into the channel like no one else in the industry," said Randy Klein, Senior VP at Crestron Electronics. "He is also not afraid to be candid on controversial issues. The newsletter will be a must-read."

"We intend to make this the eNewsletter that every ProAV and Home Theater manager, salesperson, systems designer, project manager, and installer in Europe reads," said Gary Kayye of Kayye Consulting about the newsletter audience. "We will not only look at a product and its features, but we will look at its technology, its impact on the market, and we'll consider the likely follow-ups and when they might appear."

“Never before,” added Bob Snyder of The Distribution Channel “has there been an efficient way for vendors to find, sell and motivate ProAV systems integrators across the EMEA markets. From Estonia to Dubai, from UK to Romania, from South Africa to Saudi Arabia, the ProAV integrators in all the main countries and those hard-to-reach markets will be united by professional reporting targeting their needs as businesspeople and technologists.”

The eNewsletter benefits from the experiences of a joint venture between Kayye Consulting Inc. in USA and The Distribution Channel in Europe. It will be exclusively written for more than 10,000 system integrators, installers, OEMs, distributors, and other channel players in Western Europe, Central & Eastern Europe and the larger markets within Middle East/Africa.

rAVe EUROPE debuts Wednesday June 8, 2005 with a special report on InfoComm and a promotional giveaway.

* Two lucky subscribers to the eNewsletter who sign up between now and July 1, 2005 will each win a KiSS Technologies DP-558 digital video recorder in a random drawing. Information about the contest and drawing are found at

To subscribe or advertise, please go to

To participate as one of a few select sponsors, please contact: Sara Abrons at or Bob Snyder at

About Kayye Consulting

Kayye Consulting is a company dedicated to furthering the interests and success of dealers, manufacturers, and other companies within the professional audiovisual industry.

Gary Kayye, founder of Kayye Consulting, is one of the most prominent personalities in the audiovisual industry. Known as an accurate and candid visionary, he is often called upon to deliver seminars and speeches and to write feature articles and editorials that help AV manufacturers and systems integrators understand the future of their businesses, as well as how to prepare for that future.

Mr. Kayye is currently a product, marketing and business operations consultant to dozens of AV companies in the U.S. and overseas. Clients include companies such as Sony, Thomson, Sharp, Epson, Lutron, InFocus, Sanyo, Mitsubishi and Philips. He is also the publisher of and contributor to the AV industry’s foremost e-newsletter, Gary Kayye’s rAVe, and the new Gary Kayye’s rAVe Home Edition. Sign up and find out more at

Mr. Kayye, who has been involved with the audiovisual market for almost 20 years, was the recipient of the ICIA 2003 Educator of the Year Award. He also helped grow the ICIA/INFOCOMM Projection Shoot-Out as the premiere AV industry trade show special event serving on the committee from 1991 through 1997, and was instrumental in launching the Shoot-Out in the European market at Photokina in 1994 and 1996 as well as the Asian market at the 1995 and 1997 INFOCOMM Asia shows.

Mr. Kayye earned his bachelor’s degree in journalism from the University of North Carolina.

About The Distribution Channel

The Distribution Channel is a content provider for Europe’s information technology channels. As publisher of the e-weekly newsletter, MULTIMEDIA I.T., the company regularly follows trends in European and MEA markets. MULTIMEDIA I.T. reaches 27,000+ European retailers, distributors and digital home integrators and is sponsored by BenQ, ATI, AMD and Freecom.

Since 2003, MULTIMEDIA I.T. has been an appointed media sponsor of Integrated Systems Europe (ISE).

Bob Snyder, co-founder of The Distribution Channel, is one of the more prominent personalities in the European I.T. industry. A well-known industry commentator, Mr. Snyder has been a guest speaker on distribution channels for such firms as Lucent, NEC, Toshiba, AMD, Intel, EIA, Hannover Fairs, Hewlett-Packard, Sun Microsystems and many others.

Mr. Snyder has a 30-year background in publishing for the electronics industry, including editorial/publishing responsibilities for numerous channel publications including Hi Fi Trade News, CES Trade News Daily, ACE International, Mart Magazine, Computer Dealer, European Systems & Networking (ESN), CeBIT News and others.

Mr. Snyder earned his Bachelor of Arts degree from St. Lawrence University and post- graduate certification from the Harvard/Radcliffe Publishing Procedures Course.



In USA: Gary Kayye
Phone: (919) 969-7501 x111
Mobile: (919) 868-3358
Fax: (919) 969-7561

In Europe: Bob Snyder
Phone: +32 474 61 71 85
Fax: +32 2 7 065 785


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