Wednesday, July 27, 2005

Selling Sonic Foundry’s Mediasite Just Got Easier

Sonic Foundry announced the company will now offer services to make selling and using the company’s rich media products a whole lot easier. Sonic Foundry will now offer managed hosting, content management and delivery services, alleviating the system integrator and the end-user of those hassles.

Rimas Buinevicius, chairman and CEO of Sonic Foundry, explained to rAVe that it not only removes the bottleneck some companies have when deploying Mediasite, but it also makes the job of the system integrator much easier since they can get Mediasite up and running without having to get it integrated with the end-user’s IT system, or get approval up the entire corporate ladder.

“Over time, the migration path of offering this service takes customers in couple of directions,” he said. “Users will find it easier to scale -- as more units come online, the service we offer can expand. And it also allows for a migration path to bring management back to the organization if desired. Once tested, internal adoption might come more easily.”

Smart idea from Sonic Foundry. This model will let integrators sell a system that initially requires far less commitment from the end-user, and they can keep using Sonic Foundry as the provider or bring the management internally anytime.

The first Rich Media Quick Starter bundle packaged with six or 12 months of hosting is available now and Buinevicius told rAVe typical pricing could be from $1,000 to $2,000 a month.


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